Dealing With superficiality
Created By Kinjal Darukhanawala On 22 April, 2009
List all Experiences:
Added By Kinjal Darukhanawala On April 23, 2009, 12:00 am
Country: India
Recently while watching some random TV in the evening, I came across this facial mask ad, which promised instant glow and younger looking skin in just 15 minutes. Usually the kind of person who mutes the volume during commercials, this time I was cunningly interested and so I continued listening whilst watching. And for the next 10 minutes there was no looking back. Everything was “the best” and in some cases “better than the best”. Longer and stronger hair, the best a man can get, bye-bye oily skin, and not to forget because you are worth it!
With brand labels becoming affordable to laymen and more and more luxury goods coming to the fore, there is no end to things you can own to make yourself feel more powerful, confident and outstanding. And with just one short trip to Bangkok, Louis Vuitton, Cartier, Balenciaga and Jimmy Choo are not something most of us need to nip in a bud of our wish-list. But what is it about these labels that exactly boosts our self-esteem? Is it the fact that people wearing and carrying them are beautiful, powerful and influential? I really would like to find out how many people actually buy the originals or first copies for the comfort and fine craftsmanship. If not, then the reason they are willing to pay exorbitant amount of money for a bag or watch.
The label-prestige game is no longer an A listed game. In fact, more and more children are developing inferiority complex and are suffering from the Boasting Syndrome. Parents on the other hand are too busy to explain them otherwise, so most of the times prefer giving into their demands. With the new-age heightened media and the “luxury” of boredom it is very easy to slip into “nothing is enough” space and let dissatisfaction trick us into looking at what’s not right.
What are these layers on us? Why have we created so many walls around us? Are we protecting ourselves from those outside or from the demons that reside within us? A lot of my friends really dislike spending time with themselves and really dread being home by themselves for a short period of time. And if for some odd reason, I am spending a weekend night in by myself, I immediately get those “awww are you going to be alright on your own” looks. Is the chattering in our head so beyond control that we may as well spend all our time being “busy” so that we can conveniently put off the “not so important stuff” for later. But what remains to be answered is what really is ultimately important? What we “want” or what others want us to be?
With brand labels becoming affordable to laymen and more and more luxury goods coming to the fore, there is no end to things you can own to make yourself feel more powerful, confident and outstanding. And with just one short trip to Bangkok, Louis Vuitton, Cartier, Balenciaga and Jimmy Choo are not something most of us need to nip in a bud of our wish-list. But what is it about these labels that exactly boosts our self-esteem? Is it the fact that people wearing and carrying them are beautiful, powerful and influential? I really would like to find out how many people actually buy the originals or first copies for the comfort and fine craftsmanship. If not, then the reason they are willing to pay exorbitant amount of money for a bag or watch.
The label-prestige game is no longer an A listed game. In fact, more and more children are developing inferiority complex and are suffering from the Boasting Syndrome. Parents on the other hand are too busy to explain them otherwise, so most of the times prefer giving into their demands. With the new-age heightened media and the “luxury” of boredom it is very easy to slip into “nothing is enough” space and let dissatisfaction trick us into looking at what’s not right.
What are these layers on us? Why have we created so many walls around us? Are we protecting ourselves from those outside or from the demons that reside within us? A lot of my friends really dislike spending time with themselves and really dread being home by themselves for a short period of time. And if for some odd reason, I am spending a weekend night in by myself, I immediately get those “awww are you going to be alright on your own” looks. Is the chattering in our head so beyond control that we may as well spend all our time being “busy” so that we can conveniently put off the “not so important stuff” for later. But what remains to be answered is what really is ultimately important? What we “want” or what others want us to be?